Hey Tom Brady…you just won the Super Bowl…what are you gonna do?
“I’m going to Disneyworld! …wearing my Oculus headset!
This year’s Super Bowl was strange for so many reasons. Aside from the fact that Tampa Bay won (beating the best quarterback in football) and the MVP was senior citizen Tom Brady (aka Gisele’s husband, Mr. Bündchen) and there were limited fans in the stands (thanks Miss Corona) and the commercials were terrible (always the best part of the game) …where was the post-game “I’m going to Disney World” shout out from the winning quarterback? I mean come on…
Among everything else that has changed in 2020-2021, Tom and the fam do not have to actually go to Disneyworld. Now they can slip on their Oculus headsets and avoid all the heat & humidity, the over-priced food and motion sickness on “Soar”. Now they can get the same motion sickness at home with their Oculus technology! All this to note that the early adopters of tech are almost exclusively the consumer, followed by the business community after it has been proven and becomes socially/professionally acceptable. Gamers have latched onto Oculus and other comparable tech tools, but it has been slow to enter the business world in large part because of the lack of content and the hesitancy to employ something that looks like a Hollywood stoner character’s toy rather than a true business marketing tool.
That is all about to change as the VR world morphs into the next generation of platforms and subsequent content. The 2020 emergence of everything-virtual has accelerated both the development and adoption of these new technologies, and the business world can no longer afford to wait for the consumer to lead the charge. So, hold onto you backwards baseball hat and your joysticks…here comes the brave new world of VR/AR/MR/XR/Spatial Computing and all the other acronyms we are all learning!